Want to learn how to alienate your current and potential client base? Take a lesson from Microsoft. No, I’m not talking about Vista, however maybe the OS and Xbox team had dinner last night. John Rodman, the group project manager for Xbox and Xbox live commented:

“We don’t feel like the Wii customer and the Xbox customer are the same thing. We think that as soon as the Wii customer turns 14 they want something else.” Link.

The people with the most disposable income to be able to afford a next generation gaming system are the 25 – 35 age group. Of all the people I know within that group, most cannot wait to get their hands on a Wii. Judging from the response to the Wii, I think I can infer that to a lot more people then just my friends.

Think you could do a little better market research there, Johnny.

This comes after Sony’s comments that the Wii is an “impulse buy.” Last time I check the normal price of an impulse buy (like a DVD, CD, or book) it was maxing out around $25. That would be roughly 10 percent of the cost of a Wii. Maybe your economic prowess is why your console sits on shelves while no one can find a Wii except on Ebay.