NY Times technology guru David Pogue has an article on Apple’s entry into the customized ringtone market. As a person that either creates my own ringtones or used the ones that come on my phone (a blasphemy I know), the thought of buying a ringtone is a foreign concept. However, I am apparently one of the very few, as it is a $5 billion a year industry.

Apple apparently has it right compared to other companies. Pogue points out in his aricle:

Pop song ringtones from T-Mobile and Sprint cost $2.50 apiece; from Verizon, $3. You don’t get to customize them, choose the start and end points, adjust the looping and so on. Incredibly, after 90 days, every Sprint ringtone dies, and you have to pay another $2.50 if you want to keep it. Verizon’s last only a year.

I think we found another reason for record companies to stop their whining. Read the full article.