Good Magazine is the latest entity to try the pay-what-you-want approach for distribution. The magazine posted on its site blog today that the normal $20 a year subscription rate would be waved, and new subscribers could pay what they want, with a minimum payment of $1 – with all proceeds going to charity.
From the website:
Our goal is to create a collaborative community of individuals, businesses, and non-profits. We feel that the content is the invitation into this community and we didn’t want to make the invitation too expensive. We thought about what we like and respect, and we decided that what Radiohead did meshed with where our heads are at. So meet the new model for GOOD.
Publicity stunt – maybe, but it was enough to get me to cough up $10 for a subscription to the magazine.