Monday, Monday.  Just can’t trust that day.  However you can trust me to post a new Writing Lust.  Something fun for the first day of the week.

Love Acquired.

Paris — In business news, True Love — which has been around seemingly forever — was acquired in a hostile takeover by Pleasure Incorporated.  A spokesman for the American-based Pleasure Inc. said “True Love has had a good run at the top.  Hell, for a while they had a monopoly on the relationship market, but now it’s out time.”

True Love has dominated the romance industry for millennia.  However, over the past century, Pleasure Inc. has made a strong run at the top spot.  With such wildly successful programs as Casual Sex, Porn, Fuck Buddies and Divorce, Pleasure Inc. fostered a new way of thinking in America, which soon spread around the world.

“As more people jumped on our bandwagon from the True Love side, we were able to continue our groundbreaking researching and come up with even more programs such as The Threesome, Drunken Hookups, and Domination.  Many young people weren’t interested in in the same romance programs their parents had.  We were able to provide them with options.”

But youth was not the only demographic buying Pleasure Inc. products.  Before today’s takeover, Pleasure Inc. had reached a projected 85 percent saturation of the market.  Most of the remaining clients of True Love were the elderly, dreamers, song writers and poets.  “It was a natural progression for people to move to Pleasure Inc. ”

When asked what Pleasure Inc. planned to do with its new acquisition, the spokesman explained they wanted to keep the name and assets, but redefine Love to work better with their existing programs.  When asked if their changes would destroy the original concepts behind True Love, the spokesman refused to comment.

“We’ll see true love working initially hand-in-hand with our Lust program, making them synonymous  with one another.  From there, the possibilities are limitless.”  The spokesman continued: “Most people didn’t even realize True Love wasn’t already part of Pleasure Inc, so the transition should be simple for most consumers.”

“In the end, this takeover will benefit most involved.  Pleasure Inc. has the ability to give people what they want when they want it; without all the work that’s involved with the True Love Program.”

Officials from True Love refused to comment, but in private conversation with investors they expressed True Love was very disappointed in the takeover.  They also thanked their investors for believing in them when they were up against the ropes, and it was no longer fashionable to believe in True Love.