Origionally published on BDN Blogs.

The Internet changes everything. Newspapers and other media companies are learning they can provide informations to consumers in new and interesting ways. Some are slow to grasp the potential of the web, while others lead the way.

James Lileks, columnist for the Minneapolis – St. Paul Star Tribune gets it.

Last week a colleague sent me a link to a video Lileks did called “More tales from the scary front lines of flu defense.” Go watch it now, it is quite brilliant. The video is funny, cleaver and informative. More importantly – it was done by a newspaper.

I am excited to see news organizations moving outside their comfort zone. A few years ago this video would have been considered unprofessional for a daily newspaper. Some likely still feel that way. Still, others are willing challenge the established “newspaper norms.”

I hope more newspapers take a chance with similar spectacular results.