On Thursday, The Capital Times newspaper announced it would cease operation as a print publication at the end of April. Published since 1917, the paper is one of two in Madison, joined by the Wisconsin State Journal. The Capital Times stated it planned to focus on online journalism and become the premier website for news and commentary for the area.
Reaction has been mixed. Most agree the lost of a newspaper is disappointing, but think the company might be better served by the move. Ben Broeren, a former contributor to the Capital Times wrote:
From my own experience, online readership of the Cap Times is hardly waning. As an intern, I read responses to my articles (hate mail and otherwise) from NY, UK, CA…A story jointly written by city editor Chris Murphy and I on one of Sen. Feingold’s listen sessions caught tens of thousands of hits online within a couple of days.
In an article for Dane101.com, I stated this is a good move for the Capital Times if done right. News is changing, and those that embrace and use the Internet as their primary source of distribution now will be better positioned later. All newspapers will eventually vanish, which will among other things make moving more difficult.
To see just how much the face of news has changed, I conducted an informal survey among friends of mine throught the state and country. Of the ten people that responded, all but one use the Internet as their primary source of news. Most read a local and national site (NY Times, Wall Street Journal, Cnn.com). When these people do purchase the paper, it is usually the Sunday paper, and often for add and coupons. As one respondent says, “We haven’t had a newspaper delivery in years. We get everything online.”
Only time will tell if this is the fist step towards the Capital Times being the Internet leader in Madison, or the deathblow to another American newspaper.